Social Media Marketing

Are you thirsting for an influential way of expanding your new customer base, website traffic, and business brand cognition without necessarily breaking your back? The truth is, you need to stamp your authority on your social media presence. You should see what is in store for you- a social media marketing service for a vital social media existence.

• Grow brand attention (followers)

Increasing your followers on social networks is the best way to grow the number of referrals and word of mouth. Fortunately, our social media marketing services will do an excellent work in increasing your followers with suitable people. We shall guarantee you a good match between your followers and their interests, demographics and conducts of your usual clients.

• Establishing relationships (Engagement)

Building a strong link through engagement with your audience can efficiently convince them to purchase from you. Keeping that in mind, we shall help improve engagement (comments, likes, etc.) on your various social media posts. An improved engagement translates to a stronger relationship with your audience.

• Boosting website exposure (Traffic and conversions)

Your website traffic has a direct impact on the leads and sales. Therefore, we deemed it best to pair this service with our social media advertising programs, where we major on growing social media advertising drives that will ultimately propel high magnitudes of traffic to your website. To grow conversations, we can choose to add-on retargeting to remain in front of current website visitors.

What do social media mean for business in the current world?

Since the inception of the major social media platforms, there has been a steady growth of their use. For example, famous social media like Facebook realized a double growth from the latest analysis. Furthermore, with time, the use of social media has also evolved from being a platform for socializing to a place where marketing of brands occurs and buyers connect with sellers.

Recent statistics shows that at least 71% potential consumers who experienced a positive social media campaign for a brand were likely to refer other people. Again, 21% of buyers can possibly purchase from brands that they can access on social media. If you are a social media newbie who has just been taking it for granted, then you need to take a step back. You are missing a lot! Social media has started working as e-commerce platform and has opened a new window for you.  Additionally, it has demonstrated a regular explosive growth that every business owner would wish to be associated with. Possibly, you would want to take advantage of its promising growth. For that reason, social media marketing services become synonymous to your business success.

Understanding social media marketing

Social media marketing refers to the use of social media to attain brand awareness, establish a particular following, create website traffic and subsequently boost your sales. For micro businesses and entrepreneurs, social media marketing will build their brand and online existence on platforms where their likely audiences already exist. Well, that sounds good, but where should you start? To be precise, the popular social media you should focus on include Facebook, Twitter, Instagram, Pinterest and LinkedIn.

There are two basic classifications of social media marketing:

• Organic social media management and;
• Paid social media advertising services.

The major determinants as to which approach suits your business are your marketing goals and/or business goals and the desired outcome of the social media marketing.

How can your business benefit from social media marketing?

Imagining the number of social media users and the perplexing growth rate, you ought to find a share of your target audience from it. Social media marketing allows you to set strategic social media ads and content in their favorite platform where they spend their time socializing. That will give your business incredible exposure and unlimited growth. As you utilize social media marketing efficiently, you elevate your space, qualified website traffic, and conversions. Conversions can mean the end goal action that a website owner gets from social media actions. The goals may include completed sales or any action that is deemed valuable on a website. It then follows that planning your goal prior to thinking about your social media marketing strategy is superior to achieve the goals.

Social media pricing for a good start.

Are you about to throw in the towel because of unsatisfying outcome from your social media plan? Don’t allow that to cross your mind. Be sure you can do better with our social media services. Count on every dollar you spend on your social media drive. We are available to advise you on the preferable budgeting that will yield the success you need.

What is the discrepancy between Social media marketing and Digital Marketing?

This is a common question that many social media marketing users ask. Social media marketing is services under the digital marketing services. That means, the latter includes all the different digital marketing processes you can use. These are SEO (search engine optimization), social media marketing, ads, (PPC) pay per click, content marketing, email marketing, and more.

Since Social media marketing is an umbrella that has other components, it qualifies us as full service agency offering social media marketing as well as other services stated above. This is because it is desirable that your social media endeavors supports your business and also supported by your other digital marketing actions.

Can your business benefit from being active on social media platforms?

Certainly, if you have been using social media, you have come across business ads and posts, particularly those matching your brand. If that is the case then your target audience can’t be different from it. Typically, people will like to engage with brands they prefer and believe in. The only challenge will be how to create brand-consumer confidence.

It is here that social media marketing also called SMM promotion comes in. This particular digital marketing approach seeks to raise brand awareness and build brand trust by establishing a solid social media existence for your brand.

Here are some statistical facts to help you to understand the essence of social media to your business.

• Facebook users

At least 66% of Facebook users attest that follow or like a brand on this platform. Another 74% say that they log in to their Facebook accounts each day.

• Pinners

83% of Pinterest users say they purchased some items because of the content they spotted from the brand(s) on Pinterest.

• Instagram users

About 90% of users say they are keen on business on IG. That means Instagram users are enthusiastic about interacting with brands they appreciate. On the other hand, 89% of marketers say that IG has been a very useful platform for influencer marketing.

• Twitter users

53% of the users acknowledge that they bought a product they first saw on Twitter. An additional data reveals that 77% of Twitter users trust felt optimistic about a brand when their Tweets have been replied to.

• LinkedIn users

Surprisingly, 90 million users of this platform are senior-level influencers. Of these, over 80% are in the decision-making stages.

Got a glimpse of what social media can do to your brand? We can comfortably say the social media marketing approach has a big stake in growing your brand and extension; revenue.

Note– effective social media marketing is not simply about publishing posts or creating social ads. It should be new, specific, captivating, and personalized to a specific brand.

The core benefits of social media marketing

1. Grow your credibility as a brand.

Social media presence is a step towards increasing your credibility as a brand. The presence establishes trust with your probable customers. Remember, some buyers will be checking out your social media as they research your brand. With our services, you can achieve more than just having a social media account. Since having social media for your brand is a step in the right direction, enforcing a realistic and strategic, robust social media marketing plan is the real journey to the credibility and only presence destination.

1. Entice a targeted audience.

The focus here is the targeted audience. Out of the Billions of social media users, a good number have at least 8 accounts cutting across the various platforms on average. That presents a challenge you need to deal with- identifying the specific target audience from the pool and building a follower base. That is how you will have potential customers. To accomplish that you should begin with choosing a suitable social media platform. Each platform is unique and thus attracts a diverse group of people. For instance, Pinterest is known to be a female’s favorite platform while Facebook attracts both male and female users. That answers the question of which platform has a majority of your target audience. Once you are comfortable with the suitable platform, make use of the utilities provided to narrow it down to your specific target audience. You can filter the audience of your post to a specific region, interests, behaviors, or age. That will go a long way in ensuring that your social media content is served to an appropriate audience.

• Look for a direct link with your customers.

Conversations and engagements occur every second on social media. Each of these conversations is about social life or business matters. You should, therefore, endeavor to be part of this engagement and probably make a sale out of it. A good engagement with your customers will lead to more referrals and the popularization of your brand. As the customers share about your products, your brand can follow up and like or comment on it or further share it on other social media platforms. That sort of positive relationship encourages brand loyalty and paints a picture of an impressive brand that will attract more customers. Establishing direct access to your customers helps you to sustain a pulse on the likes while they regard that having a direct connection and line to your brand, improving their confidence in your brand.

Social Media can boost your SEO rankings

Earlier, we said social media marketing services is deemed excellent if they complement your other marketing services across the board and vice versa. Here is the case with SEO. Search Engine Optimization is the process of making your website rank higher on search engines such as Google. Just imagine when a customer searches for a product and your website pops up as the first in the list of thousands of websites. That is what SEO does to your website and you perfect that with our SEO support services. So, where is the link between SEO and social media marketing? There are numerous ranking parameters that Google uses to settle on the website to rank first, and luckily, social media is among the parameters. The more backlinks you get to your website from social media from people talking about your business or sharing your content, the more significance Google places on your website.  A backlink is a connect or a link from site that joins back to your website. Backlinks are pretty crucial to Google. Thus, while working on your social media processes to get all of the social media-based advancements, we are discussing herein, you can be concurrently strengthening your SEO efforts too.

Enhanced ROI

This is the finest benefit of all. Although social media management is aimed at getting more followers to know your brand, the bus doesn’t stop there. You still need to convert the huge number of followers to actual customers. That will be simpler if you begin with targeting a specific audience and progressively establishing your online presence properly with a well-structured social media marketing approach. The conversion of followers to customers is a big deal and we don’t take it for granted. That is why our ultimate goal remains to increase the ROI while keeping an eye on the actual marketing.

Marketing on social media.

Having discussed the basics of social media marketing, the next important thing is knowing how to do it. We have broken down the things you need to do into 4 steps for effectiveness.

1. Be a good researcher.

Make your social media marketing easy by doing good research in the initial stages. Let the following 3 things be at your fingertips;

• Your target audience.
• Who are your competitors are?
• The user conducts on the particular social media platforms you wish to use.

Understand your competitors by following them on their social media pages. You will learn many things from what they are posting, and the replies they are getting from the engagements. Simply put, be their social media auditor behind the scene. From that, have a list of the things to do those to avoid doing.

Apart from your competitor’s posts, also try to learn how various social media platforms work and decide which among them will suit your marketing. For instance, you will notice that Twitter will not be ideal for long-form videos since it only allows a maximum of 280 characters hence have been trained to expect short-form content.

2. Order your content accordingly.

With a clear knowledge of your research, put yourself in their shoes. Try to see how you would respond best on any social media, what matters, and what they like seeing. That should help you to know what will keep your customers pleased.

To achieve that, your social media post or content should not be sales-heavy but customer-inclined. Furnish your followers with insightful, practical content that presents you as a thought leader in your space. Equally, provide value to possible customers.

3. Perfect your accounts.

Be sure to optimize everything within your rich. Think of it as putting your best foot forward in everything you are doing. No taking chances! Add a high-resolution logo as your profile, fill out your bio properly, make sure your site links are working perfectly, and add contacts for your business. Take anything like spelling errors and punctuations as grave mistakes that will cost your business. In a nutshell, your website or social media account should be attractive and accessible.

4. Determine if social advertising is your thing.

Is it Social media advertising or organic social media management? Social media advertising and organic social media management are two different matters- the approaches and goals are distinct.  You should ask yourself the following questions to conclude.

• Do you want quick website traffic or can you find time to invest in an organic process?
• Are interested in a vast reach within your identified audience outside of what organic social media can give.
• Do you have a current customer inventory, email subscriber checklist, or any other documented data to work with?
• Can you afford to set aside 20 dollars per day in ad spend?

Your answers to these questions will help you to determine whether social media management, social media advertising, or both suits you.

The Social Media Marketing DOs and DON’Ts 

DON’Ts. 

• Focus on an ambiguous, large population
• Post seldom or sporadically
• Use hashtags that are not well thought of.
• Be slow on replying to comments or leave DMs unattended for a long time.
• Keep posting without a measure of your engagement.
• Leave your bio incomplete (with broken links or sections missing)
• Make unclear decisions without proper research.
• Think of your social media effort as insignificant
• Post content without clear expectations of the outcome.

DOs:

• Conduct routine reports to track the essential metrics
• Set immediate & long-run deliverables
• Cross-boost your other marketing channels as required.
• Optimize your about and bio section
• Take time to respond to all DMs and comments promptly
• Use your social media post to meet your customer’s objectives or handle their pain points.
• Study your hashtags in advance to utilize the most compelling ones
• Make a content calendar with scheduled posts
• Create a distinctive customer avatar

Our Verified Effectual Social Media Marketing Process

1. Allocate a reliable social media Account manager to your account

We shall assign a reliable social media account manager to build and execute your strategy. The manager will study your business and be your immediate contact. You can then choose to communicate with them through email. You can also agree on a convenient time that you can make a call.

b)    Build a social media plan that matches your business.

We will kickstart the plan with a competitive examination, create a buyer’s persona, and demarcate an efficient content plan. Additionally, we shall build advertising procedures and funnels for your social campaigns to give you a clear success roadmap.

1. Build pleasing content posts and Calendars.

After the above step, execution follows. Here, we shall create social media posts that are exceptional to your brand. However, the content won’t be uploaded without your approval.

1. Reporting and communicating

Your manager will be responsible for the preparation of monthly reports for your consideration. You will also have full-time access to our reporting utility to see your progress.

1. Growth optimization and perpetual maintenance.

This is what our social media marketing services entail- it is about daily surveillance and growth optimization. We manage all social media activity (messages, comments, and reviews), and the purpose is to reply within a day. We shall also apply organic approaches (following, hashtags, contests, etc.) to exponentially build your social media channel(s).

Why our social media marketing services should be your first option.

1. We are transparent

We give you the freedom to choose what you want. Everything we shall do will be mutually agreed on and you can approve it. You will work with us seamlessly and with very minimal action from your side.

2.     Get good returns are guaranteed.

You don’t have to spend everything you have with us to realize your social media marketing goals. You only need to spend what is necessary for the actual cost of the service and optionally spend anything extra on paid advertising. This way, we shall all benefit.

3. Low-risk contracts.

We are backed with excellent integrity and wish to earn your trust as a result of the impressive job. Our social media marketing services are verified to give favorable outcomes for our partners in different sectors.